Why Branded Queries Matter Now More Than Ever
Why branded search demand, trust and authority matter for visibility in generative search.
Read “Why Branded Queries Matter Now More Than Ever” on Sitebulb
Articles
I write about how brands build visibility, authority and trust as search evolves. Explore my articles on SEO, topical authority and AI-driven discovery, alongside contributions to wider industry discussions.
Guest article
On LinkedIn
brightonSEO - October 2026 - Recap
A recap of the October 2026 edition of brightonSEO.
Experiencing brightonSEO as a speaker
A first-person account of speaking at brightonSEO.
Google Search & The Latest in AI Mode.
Google I/O announcements on AI Mode, query fan-out and personalised search.
On the Reflect Digital blog
The Future of Topical Authority: Teaching Large Language Models to Trust You
How topical authority, content structure and external validation can support trust in AI-powered discovery.
From Keywords to Concepts: Rethinking SEO for Generative Search
Entities, query fan-out, passage relevance and distributed visibility in generative search.
Read “From Keywords to Concepts: Rethinking SEO for Generative Search” on Reflect Digital
brightonSEO April 2025 Key Takeaways
Takeaways from brightonSEO in April 2025 on content clusters, behavioural science and responsible AI.
Read “brightonSEO April 2025 Key Takeaways” on Reflect Digital
Aligning Your Content Strategy with the Customer Journey
How to align content with search intent and different stages of the customer journey.
Read “Aligning Your Content Strategy with the Customer Journey” on Reflect Digital
Navigating the Unique Challenges of SEO for Healthcare
The importance of expertise, trust and content quality when developing healthcare SEO strategies.
Read “Navigating the Unique Challenges of SEO for Healthcare” on Reflect Digital
How to Level Up Your Home Improvement Brand’s SEO
Practical guidance on technical SEO, local visibility and keyword targeting for home-improvement brands.
Read “How to Level Up Your Home Improvement Brand’s SEO” on Reflect Digital